Fortress Family Life, LLC (“Fortress Family Life,” “we,” “us,” or “our”) is committed to protecting the privacy and security of the personal information you provide when using our website www.fortressfamilylife.com (“Website”) or interacting with our services. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

By using our Website or submitting personal data to us, you agree to the practices outlined in this Privacy Policy.

1. Information We Collect

We collect information in two ways:
A. Information You Provide Voluntarily
This may include:

Name, address, phone number, and email

Date of birth, gender, marital status

Social Security number (only when applying)

Health information (for underwriting)

Financial and employment information (where required)

Insurance preferences and goals

B. Information Collected Automatically

When you use the Website, we may automatically collect:

IP address and browser type

Device identifiers and referral URLs

Pages visited and time spent on site

Cookies and similar tracking technologies

2. How We Use Your Information

Your information is used strictly for internal and operational purposes, including:

Providing life insurance quotes from multiple carriers

Assisting with the application and underwriting process

Communicating with you via email, SMS, or phone

Fulfilling legal, regulatory, or compliance obligations

Improving our services and website experience

We do not sell or rent your information to third parties.

3. Sharing of Information

We only share your data under these circumstances:

With insurance carriers: to obtain quotes or submit applications, as authorized by you

With service providers: such as quoting platforms, CRM systems, or email services, under strict data protection agreements

As required by law: for legal compliance, fraud prevention, or law enforcement requests

In business transfers: if our business is merged, sold, or transferred, your data may be part of the assets

We require all partners and vendors to follow strict data confidentiality and security protocols.

4. Your Rights and Choices

You have the right to:

Access or request a copy of your personal data we store

Correct or update inaccurate information

Withdraw consent for marketing communications

Request deletion of your information (where permitted by law)

Limit sharing for marketing or underwriting (state-specific rights may apply)

5. Marketing and Communication Preferences

We may send you information about our services, quotes, or follow-ups. You may:

Opt out of emails at any time by clicking “unsubscribe”

Request to stop calls or texts by replying “STOP” or emailing us directly

We do not send marketing messages without your prior consent where legally required.

6. Data Security

We implement physical, electronic, and procedural safeguards to protect your information. These include:

Encryption during transmission (SSL/TLS)

Secure data storage and access controls

Vendor contracts requiring data confidentiality

While we take all reasonable steps to protect your data, no transmission method is 100% secure, and we cannot guarantee absolute security.

7. Cookies and Tracking

We use cookies and similar technologies to:

Analyze site usage

Improve performance and personalization

Deliver tailored ads (only if applicable)

You can manage your cookie preferences through your browser settings or reject tracking where supported.

8. Third-Party Links

Our Website may contain links to external sites or third-party tools. We are not responsible for the privacy practices or content of those websites. Use those at your own discretion.

9. Children’s Privacy

Our Website and services are not intended for children under 18. We do not knowingly collect personal data from minors. If we discover that a child has provided information, we will delete it promptly.

10. Data Retention

We retain your information for as long as needed to:

Fulfill the purposes for which it was collected

Comply with legal, regulatory, or operational requirements

Maintain records in line with industry best practices

You may request early deletion, subject to certain legal exceptions.

11. State-Specific Privacy Rights

If you are a resident of California or another state with enhanced privacy protections, you may have additional rights under those laws (e.g., CCPA). These may include:

The right to know what personal information we collect

The right to request deletion or restriction of data use

The right to opt out of data sharing for advertising

We do not “sell” your data as defined under the CCPA.

12. Changes to This Policy

We may update this Privacy Policy at any time. The latest version will be posted on this page with a new effective date. Material changes will be communicated via email or pop-up notifications where appropriate.